Sacre Bleu and Autumn 2007

We have an incredible fall season of promotional activity to tell you about. Sacre Bleu wine is going to be engaged in CD release parties, art exhibitions and concert events that serve to put our wine at the center of some pretty cool things.

We begin on October 25th. We are hosting Echo Through the Waves, A New Vision of Art with 50 Entertainment and Brick by Brick in the Minneapolis Warehouse District. www.brickbybrick07.com www.50entertainment.com We encourage you to attend because the art featured is from Dick Simonsen, Yuri Arajs and Lonnie Lovness, some of today's most provocative and compelling artists.

The following night, October 26th, we are working with the Kitty Cat Club to sponsor Jenny Dalton's CD release party. Jenny is unveiling the Carbon Lily Remixes. We love Jenny Dalton. In fact, she is featured on the Sacre Bleu Wine Network podcast episode 4 coming October 4th. She sat down with us to talk about the project as well as her affection for Kate Bush and the recent collapse of an intimate relationship.

All of this leads up to our gala night on November 16th at the Varsity Theatre. www.myspace.com/varsitytheater The night is the brainchild of Ari Herstand who cleverly dubbed it The Unknown Order. Ari's concept is generous. The four top bands in Minneapolis appear on the same bill with no pre-ordained headliner. The bands agree to pull a name out of a hat 10 minutes before stage time and go on in random order against the pure chance of the draw. It struck us as pure selfless fun. No egos. Just chance. So Sacre Bleu wines are sponsoring The Unknown Order, a line up that includes This World Fair, The Alarmists, Ari Herstand and White Light Riot. This may be the Minneapolis equivalent of a Thanksgiving holiday SXSW, Woodstock/Lollapalooza soiree. Whatever one chooses to call it, our wine will be there with you.

Add it all up and Fall 2007 is going to be immersing. It is an honor to have the brand aligned with so many talented artists and an absolute joy to watch its growth inside this amazing environment. Cheers!